This text investigates the systematic application of research methodologies specifically tailored to the tourism and hospitality sectors. Ramesh Durbarry, an established academic in tourism management, provides a structured framework for students to navigate the complexities of data collection and analysis. The book bridges the gap between theoretical research design and the practical requirements of the tourism industry, offering a comprehensive guide for conducting rigorous academic inquiries. It serves as a foundational resource for students tasked with executing research projects within this specific field.

Experts identify this text as a standard reference for undergraduate and postgraduate tourism students. Readers frequently note the clarity of the prose and the practical applicability of the research frameworks provided.