Author Description

Responding to the growth of digital products and the commercial imperative to build new digital businesses, the Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book cover; half title; title page; copyright page; dedication; table of contents; list of illustrations; acknowledgements; introduction; Part I: Technology Context for Digital Publishing; Introduction to Part I; A framework for the growth of digitisation in publishing; 1. Developments towards digital production; Introduction; Developments towards digital publishing; Technological developments towards digital printing; Changing production processes and workflow; Data warehouses and data asset management systems; Conclusion: Changing publishing structures; 2. Structure for data; Introduction Tagging, mark-up and the growth of XMLimposing a format; Metadata: data about data; Case study: the importance of metadata for discoverability; Taxonomies and schemas: organising metadata; RDF: dealing with different types of data; Topic maps; Other key developments and frameworks for structured data; Managing rights and digital rights management; Conclusion: Continuing advances; 3. Working with the web; Introduction; The web and HTML; HTML5; Web 2.0 and social networking; The semantic web; Linked data; Conclusion: The more flexible web; 4. Organising and storing content; Introduction Information architecturethe process; Content management; Some considerations for CMS; Enterprise content management; Knowledge management and storage issues; Conclusion: CMS development driving opportunities; 5. The context for ebook forma