This handbook provides a comprehensive statistical analysis of consumer product performance across Latin America. It systematically presents market size data for over 330 products in six Latin American countries, covering a range of categories from chocolate to digestive remedies. The data is offered in both volume and value terms over a six-year time series (1995-2000), enabling trend analysis. An expert overview, drawing on 30 years of market research experience, is included alongside socio-economic parameters to offer a detailed picture of the market.

This handbook is presented as a highly acclaimed statistical resource for understanding consumer product performance in Latin America. Its systematic presentation of data across multiple countries and product categories, combined with historical trends and expert analysis, positions it as a comprehensive research tool. The inclusion of socio-economic parameters further enhances its utility for detailed market picture creation.