The 2001 general election campaign unfolds day by day, capturing the immediacy of political maneuvering and public response. Nicholas Jones, a seasoned BBC political correspondent, provides a detailed chronicle of the election from its official announcement through polling day and the subsequent aftermath. His previous accounts of general elections were praised for their timely reporting. This work aims to offer readers an unvarnished look at the electoral process as it happened.

The book is presented as a timely and immediate account of the 2001 UK general election, drawing on the author's established reputation for capturing the essence of recent elections. The description highlights its daily structure, suggesting a comprehensive and detailed narrative of the campaign's progression. It is positioned as an informative resource for understanding the dynamics of that specific electoral period.