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Introduction To Business Management, Ninth Edition Explores The Business Environment In Which We Operate. It Explains Management Principles Such As Planning, Organising, Leading, And Controlling. It Also Has An In-depth Focus On The Functional Areas Of Human Resources, Marketing, Public Relations, Financial Management, Operations Management, And Purchasing And Supply Management. South Africa's Leading Introductory Business Management Textbook Continues To Introduce Students From Undergraduate And Diploma Courses, As Well As Mba Courses, To The Dynamics Of The Organisational Environment.
This text investigates the fundamental principles and operational dynamics required to manage organizations effectively within a contemporary business environment. Barney Erasmus provides a comprehensive framework for students and professionals, synthesizing core management theories with practical applications. The book utilizes a structured approach to explain how planning, organizing, leading, and controlling function as the pillars of organizational success.
What You Will Find
Scope Limits
Experts recognize this text as a foundational resource for undergraduate and MBA students in the South African academic context. Readers frequently note the clarity of the prose and the systematic organization of complex management concepts.
Page Count:
580
Publication Date:
1900-01-01
ISBN-10:
0190412801
ISBN-13:
9780190412807
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