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Information And Influence Campaigns Are A Particularly Cogent Example Of The Broader Phenomenon We Now Term Strategic Political Communication. If We Think Of Political Communication As Encompassing The Creation, Distribution, Control, Use, Processing And Effects Of Information As A Political Resource, Then We Can Characterize Strategic Political Communication As The Purposeful Management Of Such Information To Achieve A Stated Objective Based On The Science Of Individual, Organizational, And Governmental Decision-making. Iics Are More Or Less Centralized, Highly Structured, Systematic, And Carefully Managed Efforts To Do Just That. Strategy In Information And Influence Campaigns Sets Out In Comprehensive Detail The Underlying Assumptions, Unifying Strategy, And Panoply Of Tactics Of The Iic, Both From The Perspective Of The Protagonist Who Initiates The Action And From That Of The Target Who Must Defend Against It. Jarol Manheim's Forward-looking, Broad, And Systematic Analysis Is A Must-have Resource For Scholars And Students Of Political And Strategic Communication, As Well As Practitioners In Both The Public And Private Sectors. Points Of Origin -- Information And Influence Campaigns -- Strategy And Tactics In Campaign Communication I: Winning The Argument -- Strategy And Tactics In Campaign Communication Ii: Shaping The Decision -- Networks And Netwaves: Organizing For Influence -- Riding The Waves: Strategy And Tactics In Network Activation -- Feeling The Pressure: The Dimensionality Of Targets -- Guarding The Castle: Deterring, Deflecting, Minimizing Or Defeating Information And Influence Campaigns -- Information, And Influence. Jarol B. Manheim. Includes Bibliographical References And Indexes.
This book investigates the mechanics of information and influence campaigns (IICs) to determine how various actors—from corporations to insurgent groups—systematically manage information to achieve specific political or organizational objectives. Author Jarol B. Manheim, a scholar of political communication, utilizes a framework rooted in the science of decision-making to dissect how information is controlled and distributed. He examines the structural components of these campaigns, providing a dual-perspective analysis that addresses both the initiator's strategic planning and the target's defensive maneuvers. The text serves as a comprehensive guide to the systematic management of political resources in an increasingly complex information environment.
What You Will Find
Experts and scholars in the field of political communication recognize this work as a foundational text for understanding the systematic nature of modern influence operations. Readers frequently note the academic density of the prose, which provides a rigorous, analytical approach suitable for both students and seasoned practitioners.
Page Count:
14
Publication Date:
2011-01-01
Publisher:
Routledge
ISBN-10:
0415887283
ISBN-13:
9780203833285
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