Author Description

Launched In 1980, Cable Network Black Entertainment Television (bet) Has Helped Make Blackness Visible And Profitable At Levels Never Seen Prior In The Tv Industry. In 2000, Bet Was Sold By Founder Robert L. Johnson, A Former Cable Lobbyist, To Media Giant Viacom For 2.33 Billion Dollars.this Book Explores The Legacy Of Bet: What The Network Has Provided To The Larger Us Television Economy, And, More Specifically, To Its Target African-american Demographic. The Book Examines Whether The Company Has Fulfilled Its Stated Goals And Implied Obligation To African-american Communities. Has Cover; Title; Copyright; Contents; Dedication; Acknowledgments; Introduction; Chapter 1 Eyes Wide Shut: Capitalism, Class, And The Promise Of Black Media; Chapter 2 Now That's Black! Bet Business; Chapter 3 I'm Rick James, Bitchhhhh! Bet Programming; Chapter 4 The Impossibility Of Us: Bet Impact; Chapter 5 It's Your Turn: Black To The Future; Endnotes; Bibliography; Index Beretta E. Smith-shomade. Description Based Upon Print Version Of Record. Includes Bibliographical References (p. 189-198) And Index. English