Author Description

Cognitive Psychology: Applying the Science of the Mind combines clear yet rigorous descriptions of key empirical findings and theoretical principles with frequent real-world examples, strong learning pedagogy, and a straightforward organization.For undergraduate courses in cognitive psychology.Engagingly written, the text weaves five empirical threads — neuroscience, consciousness, individual differences, development, and culture — throughout the text to help students integrate the material. The text’s organization offers an intuitive description of cognition that enhances student understanding by organizing chapters around the flow of a piece of information that enters the cognitive system.Available with MyPsychLab! www.pearsonhighered.com/newmylabs