Author Description

This balanced overview of the field of social psychology introduces and integrates the theories, research, and applications of the discipline - capturing the excitement of this diverse field as it is evolving today. It examines both the traditional areas of the field as well as recent findings showing how social psychologists apply their discipline to help solve significant social problems - including those relevant to students' everyday lives. The text organises the chapters into logical pairs that work together to explore key questions central to the study of social psychology, and ties social psychology to the lives of students from diverse backgrounds by illustrating how social psychological findings can be applied in a meaningful, practical sense in the world around them.