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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in a new 11th edition, Government in America: People, Politics, and Policy, illustrates the impact that government has on the daily lives of each and every American, particularly its effect on students. Designed around the theme that “politics matters,” this descriptive text emphasizes public policy — what government actually does. It contains recent political developments and policy on the global economic recession and addresses President Barack Obama’s impact on our current government. The brief edition is a streamlined version of this bestseller.
This text investigates the core challenges of strategic marketing by providing a structured framework for decision-making in complex business environments. The authors, Robert A. Peterson and Roger A. Kerin, utilize their extensive academic and professional backgrounds to curate a series of case studies and analytical problems. The book functions as a pedagogical tool, requiring students to apply marketing theory to real-world scenarios involving product positioning, pricing strategies, and competitive analysis.
What You Will Find
The subject matter points to a dense, academic resource designed for advanced undergraduate or graduate-level marketing curricula. The framing suggests a focus on practical application, prioritizing the development of critical thinking skills over theoretical abstraction.
Page Count:
750
Publication Date:
1989-10-01
Publisher:
Pearson Higher Education
ISBN-10:
0205124127
ISBN-13:
9780205124121
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