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Currently in its fifth edition, Merchandise Buying is a comprehensive text for students interested in the art and process behind retail merchandise buying. A standard in the field, this book also works well as a review of basic buying and merchandising principles for the practitioner and those already in business wishing to strengthen their entrepreneurial and managerial skills. Each section contains mini-cases that reinforce text material by presenting typical retail situations that students can relate to. Touching on the current state of buying, including diversification and mergers, socioeconomic forces, and the globalization of retailing, Bohlinger, a recognized name in the field, provides practical information in a clear and engaging fashion for students to use in determining their career goals.
This text investigates the fundamental principles and strategic processes required for effective merchandise buying within the modern retail environment. Author Maryanne S. Bohlinger leverages her extensive industry expertise to provide a structured framework for understanding the complexities of retail procurement. The book synthesizes theoretical concepts with practical applications, addressing the evolving landscape of global commerce, socioeconomic influences, and corporate consolidation to prepare readers for professional roles in the retail sector.
What You Will Find
The subject matter points to a foundational, academic approach designed for students and practitioners seeking a structured overview of retail procurement. The inclusion of case studies and industry-specific terminology suggests a focus on practical application within a professional or educational setting.
Page Count:
584
Publication Date:
1990-01-01
Publisher:
Allyn and Bacon
ISBN-10:
0205121969
ISBN-13:
9780205121960
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