Public Relations: A Values-Driven Approach
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Author Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.--Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Menrva's Summary
THE THESIS
How can public relations practitioners effectively balance strategic organizational goals with the necessity of maintaining ethical, value-driven relationships with diverse constituencies? The authors, both established scholars in the field of communication, utilize a framework that emphasizes the integration of ethical decision-making into the core of professional practice. By examining the contemporary dynamics of the industry, the text provides a structured approach for students to navigate the complexities of modern reputation management and stakeholder engagement.
THE SCOPE MAP
What You Will Find
- Ethical frameworks for professional decision-making in public relations.
- Strategies for building and maintaining productive relationships with strategic constituencies.
- Analysis of contemporary industry dynamics and communication practices.
- Pedagogical tools designed for academic instruction and practical application.
THE AUTHORITY PERSPECTIVE
This text serves as a standard academic resource for undergraduate students seeking a foundational understanding of public relations through an ethical lens. The material is structured to provide a clear, pedagogical overview of the field's core principles and professional expectations.
Page Count:
592
Publication Date:
2011-07-27
Publisher:
Pearson
ISBN-10:
0205185525
ISBN-13:
9780205185528
Business
Public Relations
textbook
New Used & Rental Textbooks
Ethics
Communication
