This work investigates the fundamental question of how rhetorical theory defines its own boundaries and conceptual frameworks within the broader study of communication. William A. Covino, a scholar of rhetoric and composition, utilizes historical and theoretical analysis to examine how various definitions of rhetoric have been constructed, contested, and applied across different academic disciplines. The text provides a systematic exploration of the terminology and philosophical underpinnings that shape the field, aiming to clarify the often ambiguous nature of rhetorical practice.

The subject matter points to a dense, specialist text intended for students and scholars of communication theory and rhetorical history. The framing suggests a rigorous academic introduction that prioritizes conceptual clarity and historical context for advanced study.