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More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents. Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.
This book investigates how professional communicators can integrate visual design principles into workplace documentation to enhance clarity, audience engagement, and message effectiveness. The authors, experts in technical communication, argue that document design should be treated with the same rigor as textual editing. By applying a systematic framework centered on audience, purpose, and context, they provide a methodology for transforming routine workplace documents into functional visual assets.
What You Will Find
The text provides a structured, academic approach to visual literacy that remains relevant for professionals navigating the intersection of writing and design. Its focus on the practical application of visual theory makes it a foundational resource for those seeking to improve the communicative impact of their workplace output.
Page Count:
455
Publication Date:
1997-12-26
Publisher:
Longman
ISBN-10:
0205200222
ISBN-13:
9780205200221
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