Author Description

Some highlighted features with this edition Pentagon model and icon–introduced in Chapter 1 and appearing on the inside cover and in the margins throughout the book–visually illustrate and help readers see how text material relates to the five communication principles. The visual design and usefulness of the model and icon have been refined and improved in the fourth edition, better integrating these fundamental principles and their relationship to all communication contexts.“Ethics and Communication” box in every chapter emphasizes ethical principles and encourages readers to explore ethical issues.“Technology and Communication” box in every chapter presents cutting-edge information about the increasingly important role of computer-mediated communication in society.“Diversity and Communication” box in every chapter enriches the readers understanding about the critical role that diversity plays in communication.“Developing Your Speech Step by Step” boxes in the presentational unit illustrate a path toward creating and delivering an effective speech.“On the Web” boxes at the end of every chapter point to websites where readers can find further online information to enrich their study of communication.“Principles for a Enhancing Your Skills” summaries highlight the connection between chapter topics and the five communication principles.