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This book investigates the evolution and impact of chain stores in the American retail landscape from their nascent stages in 1859 through their significant growth by 1962. Godfrey M. Lebhar, a recognized authority in the field of retail, draws upon extensive historical data and industry knowledge to present a comprehensive analysis of this transformative business model. The work details the strategies, challenges, and eventual dominance of chain store operations in shaping American commerce.
This work is regarded as a foundational text for understanding the historical development of American retail, particularly the rise of the chain store model. Lebhar's deep engagement with the subject matter and his historical perspective provide a thorough account of the industry's evolution. The book is likely to be of significant interest to scholars of business history, economics, and American social history, offering detailed insights into a critical period of commercial change.
Page Count:
448
Publication Date:
2012-07-14
Publisher:
Literary Licensing, LLC
ISBN-10:
125843248X
ISBN-13:
9781258432485
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