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From the Back Cover Reviewer Praise for Zarefsky'sPublic Speaking: Strategies for Success “The primary strengths of the Zarefsky text are its emphasis on informative and persuasive strategies...and its reliance on rhetorical and public address theory to under gird the public speaking practice.” “I also appreciate that this text puts much emphasis on choosing a specific strategy that will motivate the particular audience and achieve the speaker's purpose...” Mark A. Gring, Texas Tech University “The research conclusions are varied, well-documented, and serve as good models for students when they are citing sources themselves.” “I think Zarefsky's text is very complete, exceptionally good, and unique in its coverage of reasoning strategies.” Dr. Barbara Blackstone, Slippery Rock University “The strength of Zarefsky's book is it has a unified rhetorical approach. That generates more substance than, say, Lucas' book.” Douglas Kresse, Fullerton College “I have found it to be user friendly, both from the perspective of the instructor trying to teach it and the students trying to grasp and apply it.” “From a strategic perspective, students using Zarefsky's text in my classes have developed more thoughtful and better crafted informative and persuasive messages than any other group of students I have experienced in my career using any other text.” Craig Monroe, California State University San Bernardino “I am strongly committed to Zarefsky's text because of its emphasis on critical thinking/strategic planning and because the progression of topics lends itself to a stepwise approach to mastering public speaking skills.” Robert Brookwalter, Marshall University “I think the strategic thinking and planning approach is useful.” “I loved the website with interactive tests. This is definitely a plus for the book. All the resources I examined were excellent.” Lisa Inzer Coleman, Southwest Tennessee Community College
How can a speaker effectively employ rhetorical theory and strategic planning to craft persuasive, audience-centered messages? David Zarefsky, a prominent scholar in rhetoric and public address, utilizes his academic expertise to provide a comprehensive framework for public speaking. The text moves beyond basic delivery mechanics, grounding the practice of speech-making in critical thinking, research-backed reasoning, and systematic preparation strategies.
What You Will Find
This text is regarded as a rigorous, theory-driven resource that prioritizes critical thinking and strategic planning over rote memorization. The academic consensus highlights its utility for both instructors and students, noting that its structured approach consistently results in more sophisticated and well-crafted student presentations.
Page Count:
528
Publication Date:
2004-10-27
Publisher:
Allyn & Bacon
ISBN-10:
0205460690
ISBN-13:
9780205460694
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