Author Description

For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version — allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook!Communication helps the reader see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental communication principles.Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime provides the reader with all the theory and skills necessary — in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge in basic communication is learning the myriad of skills, principles, and theories without being overwhelming, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book.