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From the Back CoverFor today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version – allowing students to take only what they need to class. As an added bonus, each Books à la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books à la Carte Plus titles cost less than a used textbook! Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
How can students effectively balance rhetorical theory with practical skills to become responsible, critical communicators in a diverse, technology-driven society? The authors, a team of established communication scholars, utilize a framework that integrates traditional speech principles with contemporary digital tools. By emphasizing speaker responsibility and cultural awareness, the text provides a structured approach to speechmaking across academic, professional, and social environments.
What You Will Find
This text is widely regarded as a foundational resource for undergraduate communication courses, valued for its balance of classical rhetorical theory and modern application. Its inclusion of multimedia resources and a modular, loose-leaf format reflects a focus on accessibility and practical utility for the contemporary student.
Page Count:
0
Publication Date:
2007-08-26
Publisher:
Allyn & Bacon
ISBN-10:
0205511929
ISBN-13:
9780205511921
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