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As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
This text investigates the fundamental question of how individuals can master the art of public speaking through strategic decision-making and rhetorical analysis. David Zarefsky, a prominent scholar in speech communication, utilizes his extensive academic background to provide a structured framework for effective oral delivery. The book integrates theoretical concepts with practical application, emphasizing that public speaking is a transferable skill essential for success in personal, professional, and social environments.
What You Will Find
The text is regarded as a standard academic resource for undergraduate communication courses, valued for its focus on the cognitive process behind speech construction. Its emphasis on strategic choice-making provides a methodical approach that distinguishes it from more superficial guides on the subject.
Page Count:
496
Publication Date:
2010-02-11
Publisher:
Pearson
ISBN-10:
0205638325
ISBN-13:
9780205638321
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