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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.--Updated in its 12th edition, Communicating: A Social, Career, and Cultural Focus offers a comprehensive blend of basic communication theory, research and skills, with a strong emphasis on relationship communication (social), workplace communication (career) and intercultural communication (culture). This highly regarded introduction to communication text introduces the basic principles of communication and applies them to interpersonal, group, interviewing, and public speaking contexts. The new edition features an increased emphasis on electronically-mediated communication and the impact of technology on our daily communication, a significantly updated research base and a reorganization of the public speaking chapters.