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Discusses how “new new media” are transforming our cultureFacebook, Twitter, YouTube, Wikipedia, Foursquare, blogging … these and other “new new media“ are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party, and Occupy Wall Street. This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press.Learning GoalsUpon completing this book, readers will be able to: Discuss the impact new new media have on our society Understand the mechanics of Twitter, YouTube, Facebook, Wikipedia and other types of new new media Discover the newest new media - Foursquare, Pinterest, WikiLeaks, Anonymous, Goggle+Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205912141 / ValuePack ISBN-13: 9780205912148
This book investigates how the emergence of participatory digital platforms—termed "new new media"—is fundamentally restructuring global culture, political engagement, and industrial production. Paul Levinson, a professor of communication and media studies, utilizes a historical framework to compare these digital shifts to the invention of the alphabet and the printing press. He argues that the transition from passive consumption to active production by users is the primary driver of contemporary societal change.
What You Will Find
The text provides a structured, academic overview of the early 2010s digital landscape, serving as a foundational resource for students of media studies. Its framing suggests a focus on the democratization of content creation and the resulting shifts in power dynamics within mass media and politics.
Page Count:
222
Publication Date:
2012-08-20
Publisher:
Pearson
ISBN-10:
0205927327
ISBN-13:
9780205927326
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