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A Brief Yet Thorough Guide To Correct, Clear Writing For The Media This Text Stresses The Importance Of Clear, Concise, And Accurate Writing In A Media World That Is Increasingly Web-based. Illustrative And Specific Real Life Examples Provide Guidance For Students To Improve Their Writing. By Recognizing Today’s Ever-changing Media Environment, This Text Is Grounded In The Basics Of Good Writing, Which Is Essential To Communicators In Print, Online, Broadcast, And Strategic Communication. This Text Is Available In A Variety Of Formats – Print And Digital. Check Your Favorite Digital Provider For Your Etext, Including Coursesmart, Kindle, Nook, And More. To Learn More About Our Programs, Pricing Options And Customization, Click The Choices Tab. Learning Goals Upon Completing This Book, Readers Will Be Able To: Understand The Basics Of Good Writing Edit And Evaluate Their Own Writing Gather Information Through Research And Interviewing Note: Mysearchlab Does Not Come Automatically Packaged With This Text. To Purchase Mysearchlab, Please Visit: Www.mysearchlab.com Or You Can Purchase A Valuepack Of The Text + Mysearchlab (at No Additional Cost): Valuepack Isbn-10: 0133829944 / Valuepack Isbn-13: 9780133829945
This text investigates the fundamental principles of clear, accurate, and concise writing required for success in a rapidly evolving, web-centric media landscape. Authors Jan Johnson Yopp and Katherine C. McAdams leverage their academic and professional expertise to provide a structured framework for aspiring communicators. The book synthesizes core grammatical standards with modern digital demands, arguing that foundational writing skills remain the primary currency for professionals across print, broadcast, and strategic communication platforms.
What You Will Find
The text is regarded as a practical, foundational resource for students and early-career professionals navigating the transition from traditional to digital media environments. Its focus on actionable writing mechanics and research methodology provides a clear, pedagogical approach to professional communication standards.
Page Count:
336
Publication Date:
2013-01-01
Publisher:
Pearson Education, Limited
ISBN-10:
0205943764
ISBN-13:
9780205943760
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