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For courses in Introduction to CommunicationBring communication concepts to life through visuals that allow students to better make connections at a glanceDK Communication brings communication concepts and theory to life through visual examples and graphics that allow students to better make connections at a glance. Author Lisa Ford-Brown combines straightforward descriptions, student-friendly examples, and practical information with the foundational content that students need — all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience. Making the study of communication as dynamic, interactive, and engaging as communication itself, DK Communication equips students with the tools and confidence to be effective communicators in the classroom and beyond.Also available with MyCommunicationLab®MyCommunicationLab for the Introduction to Communication course extends learning online to engage students and improve results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. Please note: this version of MyCommunicationLab does not include an eText.DK Communication is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.Note: You are purchasing a standalone product; MyLab™ & Mastering™ does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.If you would like to purchase both the physical text and MyLab & Mastering, search for:0134319958 / 9780134319957 DK Communication plus MyCommunicationLab® for Introduction to Communication – Access Card Package, 1/ePackage consists of:0205956572 / 9780205956579 DK Communication, 1/e 0133882942 / 9780133882940 MyCommunicationLab for
How can visual design and intuitive layout enhance the comprehension of foundational communication theory for undergraduate students? Author Lisa A. Ford-Brown, in collaboration with the design expertise of Dorling Kindersley, presents a pedagogical framework that prioritizes visual literacy alongside traditional academic content. By integrating straightforward explanations with graphic-heavy examples, the text aims to bridge the gap between abstract communication concepts and their practical application in daily interactions.
What You Will Find
The text is regarded as a highly accessible, visually-driven resource tailored specifically for undergraduate introductory communication courses. Its reliance on the Dorling Kindersley design aesthetic positions it as a distinct alternative to text-heavy academic manuals, focusing on student engagement through intuitive information architecture.
Page Count:
528
Publication Date:
2016-01-14
Publisher:
Pearson
ISBN-10:
0205956572
ISBN-13:
9780205956579
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