MyLab Search with Pearson eText: Standalone Access Card for THINK Public Relations
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Author Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.--
Menrva's Summary
THE THESIS
This access card provides the digital infrastructure and interactive learning tools necessary to engage with the core principles of public relations as outlined in the THINK Public Relations curriculum. The authors, all established scholars and practitioners in the field of communication, utilize this digital platform to bridge the gap between theoretical frameworks and practical application. By integrating the Pearson eText with MyLab, the resource facilitates a structured environment for students to master strategic communication, media relations, and crisis management through assessment and self-paced study.
THE SCOPE MAP
What You Will Find
- Digital access to the complete THINK Public Relations textbook content.
- Interactive assessment modules and quizzes for testing comprehension of PR strategies.
- Case study analysis tools designed to simulate real-world communication challenges.
- Multimedia resources including video tutorials and industry-standard communication templates.
THE AUTHORITY PERSPECTIVE
This resource is regarded as a standard digital supplement for undergraduate communication courses, providing a necessary technical bridge between academic theory and practical application. The platform is widely utilized in academic settings to ensure students have consistent access to updated course materials and standardized assessment tools.
Page Count:
416
Publication Date:
2013-01-26
Publisher:
Pearson
ISBN-10:
0205956130
ISBN-13:
9780205956135
Communication
Public Relations
Reference
textbook
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