Author Description

Entrepreneurship: Launching New Ventures, 3e, Introduces Readers To The Process Of Entrepreneurial Success And Shows Them How To Be Effective Every Step Of The Way. Introduction To Entrepreneurship; Recognizing Opportunities And Generating Ideas; Feasibility Analysis; Writing A Business Plan; Industry And Competitor Analysis; Developing An Effective Business Model; Preparing The Proper Ethical And Legal Foundation; Assessing A New Venture's Financial Strength And Viability; Building A New Venture Team; Getting Financing Or Funding; Unique Marketing Issues; The Importance Of Intellectual Property; Preparing For And Evaluating The Challenges Of Growth; Strategies For Firm Growth; Franchising For Readers Interested In Starting An Entrepreneurial Venture In Today's Market.