This book investigates the core question of whether creativity can be treated as a systematic, learnable skill rather than an innate talent or a matter of chance. Edward de Bono, a physician and psychologist known for his work on cognitive processes, leverages his extensive background in thinking patterns to argue that lateral thinking is a deliberate, structured methodology. He presents a framework that moves beyond traditional vertical logic to provide specific tools for generating new ideas in professional and personal contexts.

The text is regarded as a foundational manual for those seeking to formalize their creative process through structured cognitive exercises. Its focus on practical application makes it a standard reference for professionals and students interested in the mechanics of innovation.