This book investigates how the intangible elements of corporate culture function as the primary driver of long-term business success or failure. Authors Gareth A. Jones and Robert Goffee, both experts in organizational behavior, utilize extensive research and case studies to argue that culture is not merely a byproduct of business strategy but the foundation upon which all strategy rests. They present a framework for identifying the specific 'character' of an organization, providing leaders with the tools to diagnose and reshape their internal environments to better align with their commercial objectives.

The text provides a structured, analytical approach to organizational development that remains relevant for managers seeking to understand the mechanics of corporate identity. Its focus on the intersection of human behavior and business strategy offers a clear, methodical guide for leaders tasked with navigating complex organizational change.