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Betty Edwards offers her readers an even more stimulating reward. She believes that we are all capable of genuine creativity and that there are simple, basic techniques we can use to stimulate artistic self-expression and release our true creative potential in all areas of our life. Whether the end result is a work of art, an original idea, or an innovative solution to a business problem, the benefits are enormous.
This book investigates the fundamental question of whether creativity is an innate talent reserved for a select few or a latent skill that can be systematically cultivated by any individual. Betty Edwards, a renowned art educator, utilizes her background in cognitive psychology and visual perception to argue that creative blocks are primarily cognitive in nature. She presents a structured framework designed to bypass traditional analytical thinking, allowing readers to access the intuitive, holistic processes necessary for innovation and artistic expression.
What You Will Find
The text is widely regarded as a foundational resource for those seeking to understand the cognitive mechanics of creativity through a structured, pedagogical lens. Its approach remains a standard reference for educators and individuals looking to bridge the gap between technical skill and imaginative innovation.
Page Count:
240
Publication Date:
1987-01-01
Publisher:
Collins
ISBN-10:
0004121759
ISBN-13:
9780004121758
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