This text investigates the practical mechanics of engaging with the Australian media landscape to effectively communicate information and influence public discourse. Iola Matthews, drawing from her professional experience in journalism and advocacy, provides a structured framework for navigating the relationship between organizations and the press. The book outlines the protocols for pitching stories, managing interviews, and understanding the editorial priorities of Australian news outlets.

The subject matter points to a pragmatic, instructional guide tailored for professionals and organizations seeking to navigate the specific media environment of 1980s Australia. The framing suggests an accessible, foundational resource for those requiring a clear understanding of media relations and communication strategy.