This book investigates the eccentric behaviors, peculiar habits, and financial histories of the world's wealthiest individuals to determine if extreme fortune correlates with unconventional lifestyles. Chris Tarrant, leveraging his public persona as a quiz show host, compiles a series of anecdotes and historical accounts regarding the habits of the ultra-rich. The text utilizes a trivia-based framework to categorize the follies and foibles of millionaires, contrasting their methods of wealth accumulation with their often bizarre personal expenditures and social conduct.

The text functions as a lighthearted, anecdotal exploration of wealth, prioritizing entertainment value and trivia over rigorous sociological analysis. Its framing suggests an accessible, casual read intended for a general audience interested in the curiosities of the elite.