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This work investigates the historical development and cultural impact of the World Wrestling Federation's flagship event, WrestleMania. The author, Basil V. DeVito, leverages his professional proximity to the organization to document the strategic evolution of the spectacle from a risky business venture into a global entertainment phenomenon. The text examines the logistical challenges, marketing innovations, and the shifting landscape of sports entertainment that defined the event's early years.
What You Will Find
The subject matter points to a specialized, industry-focused account that prioritizes the business mechanics and promotional history of the World Wrestling Federation. The framing suggests an accessible, albeit promotional, look at the growth of a major entertainment brand for readers interested in the intersection of sports and media history.
Page Count:
204
Publication Date:
2019-12-31
Publisher:
HarperCollinsWillow
ISBN-10:
0007117485
ISBN-13:
9780007117482
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