This book investigates the internal evolution and commercial expansion of the WrestleMania brand through the eyes of its primary architects. Basil V. DeVito Jr., a long-time executive at the World Wrestling Federation, provides an insider account of the logistical and creative hurdles faced during the development of the event. The narrative utilizes a mix of corporate history and personal anecdotes to explain how the spectacle transformed from a risky experiment into a global entertainment phenomenon.

The text offers a focused, corporate-centric view of the wrestling industry that prioritizes the administrative and promotional mechanics of the event. It serves as a specialized resource for readers interested in the business history of sports entertainment rather than the in-ring performance itself.