The pursuit of the prestigious Coca-Cola account triggers a chaotic descent into corporate dysfunction within the walls of the Miller Shanks advertising agency. As the staff navigates a fortnight of professional maneuvering, the narrative unfolds entirely through a series of internal emails. The protagonist-less structure forces the reader to piece together the shifting alliances and petty rivalries of the agency's employees. These characters operate under the crushing pressure of deadlines and the constant threat of professional obsolescence, revealing the absurdity of their high-stakes environment.

This novel presents a cynical look at the modern workplace through the lens of digital communication. The format suggests a fast-paced reading experience that relies on the reader's ability to track multiple voices and shifting agendas. The narrative style emphasizes the disconnect between professional posturing and the underlying chaos of the agency environment. By stripping away traditional prose, the book highlights the performative nature of corporate life and the inherent humor found in professional failure. The structure invites an analytical view of how technology facilitates both efficiency and the rapid spread of office dysfunction.