Author Description

The Last Ten Years Have Seen Tremendous Advances In The Theory And Practice Base Of Social Marketing Globally. Social Marketing And Public Health: Theory And Practice Introduces New Conceptual Models And Approaches To Influence Behaviour That Promotes Health And Prevents Disease. This New Edition Moves The Book's Focus To A Globally-relevant Approach To The Application And Evaluation Of Social Marketing, And Includes A Range Of International Case Studies. In Addition To Coverage Of Key Concepts And Techniques In Social Marketing, This Book Contains Chapters On Areas Such As Marketing On A Budget, Ethical Issues, And Incorporating Digital And Social Media Platforms Into Social Marketing Strategies. A Practical 'how To' Guide; Social Marketing And Public Health Empowers Citizens By Understanding Their Needs And Working Together To Create Healthy Communities. It Sets Out A Compelling Case For A More Citizen, Patient, Or Client-focused Approach To Promoting Health And Preventing Disease, Which Is The Core Of Good Social Marketing Practice. Written By International Experts In The Field, This Book Is A Useful Guide For Public Health Specialist Planners And Policy Makers, Social Marketing Organisations And Professionals, And Students And Academics In These Fields.