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John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders. With numerous start-ups moving from zero to a billion to bankruptcy in a matter of years, it's clear that sustaining a business in the digital age is no walk in the park. Over 20 years, John Chambers transformed a company with 400 employees and one toaster-sized product (a router) into a tech giant that's the backbone of the Internet. Along the way, he's outlasted and outmaneuvered practically every rival that ever tried to take Cisco on -- Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few -- and turned more than 10,000 employees into millionaires, more than any company in history. Now, in collaboration with journalist Diane Brady, Chambers shares the stories and strategies that helped his company win again and again through multiple market shifts. Posing a unique mode of thought proven to attain success, the message of this book is clear; it is not the biggest or the richest players who win, but the ones who are able to stay ahead of the trend by connecting the dots.
John Chambers reveals the strategic playbook that propelled Cisco to global dominance and offers timeless lessons for navigating the volatile startup landscape. Chambers, who transformed Cisco from a small company with a single product into a tech titan, details his philosophy for sustained success in an era of rapid digital change. He outlines how to anticipate market shifts, outmaneuver competitors, and foster an environment where innovation thrives, emphasizing that adaptability and foresight are key to winning in the modern business world.
This book is regarded as a valuable resource for business leaders and entrepreneurs seeking to understand the principles behind sustained success in the technology industry. It offers practical insights derived from John Chambers' extensive experience at Cisco, providing a framework for strategic thinking and competitive advantage. The narrative is expected to be accessible, drawing on real-world examples to illustrate its core tenets.
Page Count:
306
Publication Date:
2018-01-01
Publisher:
HarperCollins Publishers
ISBN-10:
0008324352
ISBN-13:
9780008324353
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