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Cosmetic surgery has become the subject of intense media and public interest in the last few years. It is unique amongst the surgical specialties in that prospective patients are directly targeted by advertising, and often, through the use of aggressive sales and marketing techniques. For the general public and potential patients, understanding the procedures and accessing high-quality care is problematic, and independent professional advice from an appropriately trained and experienced doctor is essential. This advice should include a realistic assessment of the benefits and complications of any treatment. This book provides a clear and informative guide to cosmetic surgery and an overview of the range of procedures now available. The book also features an explanation of what makes a well-trained cosmetic surgeon and how to choose one. Individual chapters are devoted to specific procedures including facelifting, breast surgery, eyelid and chin lifts, liposuction, lasers/peels, botox and fillers and abdominoplasty.
This book investigates the complexities of the cosmetic surgery industry to provide prospective patients with the necessary knowledge to make informed medical decisions. Norman Waterhouse, a medical professional, addresses the challenges posed by aggressive marketing and the difficulty of identifying qualified practitioners. He establishes a framework for evaluating surgical procedures, emphasizing the importance of realistic expectations regarding both benefits and potential complications.
What You Will Find
Scope Limits
Experts highlight this text as a practical resource for individuals seeking to demystify the cosmetic surgery landscape. Readers frequently note the clarity of the prose in explaining technical procedures for a lay audience.
Page Count:
160
Publication Date:
2008-01-01
Publisher:
OUP Oxford
ISBN-10:
0191607657
ISBN-13:
9780191607653
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