The history of Moxie is the story of a uniquely American beverage and its place in the nation's cultural fabric. Q. David Bowers, a noted numismatist and historian, delves into the origins and evolution of Moxie, a soft drink that became a symbol of New England and a part of Americana. The book explores how Moxie transcended its status as a mere beverage to become a cultural phenomenon, reflecting broader trends in American history and consumerism.

The book is recognized for its detailed exploration of Moxie's history and its significance as a piece of Americana. The author's background suggests a thorough approach to historical research, likely drawing on extensive documentation. The subject matter points to an engaging narrative for those interested in the history of consumer products and regional cultural icons. It is presented as a comprehensive account of a beloved, albeit niche, American beverage.