
Covers equipment, office setup, insurance, licensing requirements, copyright, taxes, format, editing, proofreading, newsletter design, printing, mailing, marketing, and public relations
This text investigates the logistical and operational requirements necessary to establish and maintain a successful home-based newsletter publishing business. Author William J. Bond provides a comprehensive framework for entrepreneurs, drawing on industry standards for small-scale publishing. The book outlines the necessary administrative, technical, and creative steps required to transition from a home office to a functional publishing entity.
What You Will Find
Scope Limits
Experts identify this as a practical, foundational manual for individuals entering the niche newsletter market. Readers frequently note the clarity of the procedural steps provided for managing the business side of independent publishing.
Page Count:
191
Publication Date:
1992-01-01
Publisher:
McGraw-Hill
ISBN-10:
0070065578
ISBN-13:
9780070065574
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