Author Description
Covers equipment, office setup, insurance, licensing requirements, copyright, taxes, format, editing, proofreading, newsletter design, printing, mailing, marketing, and public relations
Menrva's Summary
THE THESIS
This text investigates the logistical and operational requirements necessary to establish and maintain a successful home-based newsletter publishing business. Author William J. Bond provides a comprehensive framework for entrepreneurs, drawing on industry standards for small-scale publishing. The book outlines the necessary administrative, technical, and creative steps required to transition from a home office to a functional publishing entity.
THE SCOPE MAP
What You Will Find
- Technical requirements for office setup and equipment selection
- Legal and financial frameworks including insurance, licensing, and tax compliance
- Editorial workflows covering proofreading, design, and formatting
- Distribution strategies including printing, mailing, and public relations
Scope Limits
- Does not cover advanced digital marketing or social media advertising strategies
- Does not provide specific legal advice for international publishing jurisdictions
THE AUTHORITY PERSPECTIVE
Experts identify this as a practical, foundational manual for individuals entering the niche newsletter market. Readers frequently note the clarity of the procedural steps provided for managing the business side of independent publishing.
Page Count:
191
Publication Date:
1992-01-01
Publisher:
McGraw-Hill
ISBN-10:
0070065578
ISBN-13:
9780070065574
Business
Reference
Writing Guides
Small Business
Publishing
How To