Author Description

This book continues to set the standard by which other social psychology texts are judged. The author's engaging writing style and unique, intimate voice make the text both compelling and readable, without being overly simplistic. The organization logically moves the student through the study of how people think, influence and relate, including an appropriate balance of basic research and applied material for the course. This edition includes a greater emphasis on social psychology's applications to both work and life, and uses video clips and vignettes to emphasize the relevance of social psychology research. "Social Connection" video modules, available to any instructor using the book, combine recreations of classic social psychology experiments, footage from original experiments, and interviews with high profile social psychologists. "Story Behind the Theory" boxes, selected and updated from the previous edition's "Behind the Scenes" boxes, are interviews with famous social psychology researchers discussing how they became interested in their area of research. The "Social Connection" CD contains short video outtakes from interviews with researchers, elaborating on studies detailed within the text, or providing new insight into how famous researchers became interested in social psychology.