Author Description

This book is a quick tip guide to help you get the most out of your social media marketing and advertising. It's not meant to go in depth on the subject, but will help you to get started right away. Social media marketing entails more than just posting on social media. It's about having a digital marketing strategy. This book offers marketing principles that will help provide direction on what to post on social media. I further discuss your ideal customer avatar and why it is important, how to determine who you are going to target in your business and outline an overview of some of the major social media platforms. You will learn the importance of using videos and why you should use them. This book goes beyond the surface of Facebook advertising and talks about custom audiences, as well as the use of chatbots. Emails, what to do before you advertise and important things to consider when building a website are also discussed.