Author Description

This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with "on the job" experience in ways that no other textbook can match. Each chapter begins with "On the Job: Facing a Communication Dilemma", a slice-of-life vignette summarizing a communication problem faced by an actual company such as Mattel and McDonalds. Each chapter ends with "On the Job: Solving a Communication Dilemma", a simulation that expands on the chapter-opening vignette. Students are asked to solve the dilemma by applying principles in the text, by making decisions about the communication process, and by selecting the best alternative from the choices offered. A "Behind the Scenes" section in each chapter features an interview with an accomplished business communicator at an actual company such as Federal Express or Parker Pen. Abundant checklists provide clear, concise guidelines for writing, and help students organize their thinking. New to this edition are: dozens of real-company memo- and letter-writing cases - including companies like Volvo and Xerox; and an updated gallery of full colour photographs with instructive captions contains advice from professionals who share their secrets of successful communication, including John Sculley (Apple Computers), Jane Pauley (NBC News), and Boris Yeltsin (President of Russia). Additionally available are: Instructor's Manual (0-07-006868-2); Test Bank (0-07-006869-0); CTB-IBM 5 1/4" (0-07-834113-2); CTB-IBM 3 1/2" (0-07-834114-?); CTB-MAC (0-07-834115-9); Acetates (0-07-074317-7).