Author Description
This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.
Menrva's Summary
THE THESIS
This dictionary serves as a comprehensive reference tool designed to clarify the complex terminology, methodologies, and analytical frameworks utilized within the field of business research. John Duignan provides a structured lexicon that bridges the gap between theoretical research philosophy and practical application, ensuring that students and practitioners can navigate the technical language of academic inquiry with precision. The text functions as a foundational resource for those engaged in quantitative and qualitative data analysis across various social science disciplines.
THE SCOPE MAP
What You Will Find
- Definitions of research philosophies and design paradigms
- Explanations of quantitative and qualitative data collection techniques
- Guidelines for organizing and reporting research findings
- Terminology related to business, sociology, psychology, and marketing research
Scope Limits
- Does not provide step-by-step tutorials for statistical software packages
- Does not offer exhaustive historical analysis of research theory development
THE AUTHORITY PERSPECTIVE
Experts and academic reviewers recognize this text as a reliable, accessible resource for students and professionals navigating business degree requirements. Readers frequently note the clarity of the definitions, which effectively demystify complex methodological concepts for those new to formal research.
Page Count:
242
Publication Date:
2016-01-01
Publisher:
OUP Oxford
ISBN-10:
0192518518
ISBN-13:
9780192518514
Business
Academic
Research Methods
Management
Reference
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