
A guide for network professionals and nontechnical managers explains how extranets can benefit sales, marketing, on-line publishing, and customer service through the facilitation of computer to computer communication between businesses and their customers
This book investigates how extranet technology facilitates secure, efficient communication between businesses and their external partners or customers to drive operational growth. Richard H. Baker, an experienced technical writer, provides a comprehensive framework for understanding the strategic implementation of extranets. He synthesizes technical requirements with business objectives to demonstrate how these networks can optimize sales, marketing, and customer service workflows.
What You Will Find
Scope Limits
Professionals in the field recognize this text as a foundational resource for understanding the early integration of business-to-business networking. Readers frequently note the practical focus on management-level decision-making rather than purely academic theory.
Page Count:
528
Publication Date:
1997-03-26
Publisher:
Computing McGraw-Hill
ISBN-10:
0070063028
ISBN-13:
9780070063020
No comments yet. Be the first to share your thoughts!