Author Description

From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields.: Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For insta