This textbook provides a comprehensive overview of corporate finance principles, focusing on intuition, valuation, and managerial decision-making. The Tenth Canadian Edition of Ross Fundamentals of Corporate Finance integrates three core ideas: emphasis on intuition, a unified valuation approach, and a managerial focus. This approach equips students with a solid foundation in business and finance. The edition has been updated with current, real-world examples and extensive new problem material to enhance learning.

This textbook is recognized for its strong pedagogical approach, emphasizing intuition and a unified valuation framework. It is designed to provide students with a robust understanding of corporate finance, integrating theoretical concepts with practical applications. The inclusion of current examples and updated problem sets aims to keep the material relevant and engaging for contemporary learners.