Author Description

The term "health promotion" has come to signify a radical movement that challenges the increasing medicalization of health, stresses the social and economic aspects of health care, and focuses on health as the centerpiece of a successful, happy human life. A comprehensive survey of the movement's goals, value base, and links with related fields of health care, this updated edition of a well-known interdisciplinary book reflects new developments in philosophy, policy, planning, and practice since the turn of the decade. The authors have added an updated account of who is involved in health promotion, and paid more attention to the role of the mass media and the practical applications of both attitudinal and behavioral theories. Also new to this edition are a survey of recent developments in programme planning, a 'macro-audit' checklist for assessing commitment to health promotion at all levels, extended coverage of needs evaluation, and a chapter considering objections to health promotion.