Health Promotion: Disciplines and Diversity
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Author Description
Health Promotion Is An Increasingly Central Tenet In Health Professionals' Lives. It Has Come Into The Public Eye As The Subject Of Party Politics And Policy, But Where Does The Movement Come From? This Book Brings Together Views From A Range Of Subjects, Some Not Always Associated With Health Promotion, Such As Marketing Or Communication Theory. Others, Such As Social Policy Of Psychology May Have Obvious Connections To Make; Here The Implications For Practice Are Discussed Fully For The First Time. The Volume Adds Up To A Timely Reflection On The State Of Health Promotion Today And Will Provide Practitioners And Academics Alike With A Clearer Undersanding Of A Discipline At The Frontier Of Contemporary Policy And Practice.
Menrva's Summary
THE THESIS
This volume investigates the interdisciplinary origins and theoretical foundations of health promotion to clarify its role in contemporary policy and professional practice. Editors Gordon MacDonald and Robin Bunton synthesize contributions from diverse academic fields to examine how health promotion has evolved from a niche concern into a central pillar of public policy. By bridging the gap between theoretical frameworks and practical application, the authors provide a comprehensive analysis of the discipline's current state and its future trajectory within the healthcare sector.
THE SCOPE MAP
What You Will Find
- Analysis of health promotion through the lenses of marketing and communication theory.
- Examination of the intersection between social policy, psychology, and health outcomes.
- Discussion of the historical and political origins of the health promotion movement.
- Practical implications for healthcare professionals and academic researchers.
THE AUTHORITY PERSPECTIVE
Experts recognize this text as a foundational resource for understanding the multifaceted nature of health promotion in modern society. Practitioners frequently cite the book for its ability to integrate disparate academic disciplines into a cohesive framework for policy development.
Page Count:
256
Publication Date:
2003-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203412842
ISBN-13:
9780203412848
Psychology
Health
Marketing
Social policy
Communication Theory
Public Health
Sociology
