This study investigates the optimal business strategy for the Pangasius catfish processing plant of Hung Vuong - Vinh Long Co., Ltd. in Vietnam. The research addresses the critical need for Hung Vuong-Vinh Long, a prominent exporter of Pangasius fillet catfish, to enhance its competitiveness in a saturated international market. By applying the Quantitative Strategies Planning Matrix (QSPM), the author analyzes the company's current position and proposes a prioritized business strategy aimed at achieving long-term objectives within the global Pangasius catfish export industry.

The study provides a focused analysis of business strategy within the Vietnamese seafood export sector, specifically examining Hung Vuong-Vinh Long Co., Ltd. Its methodology, centered on the Quantitative Strategies Planning Matrix (QSPM), suggests a data-driven approach to strategic decision-making. The work is likely to be of interest to academics and professionals involved in international business, aquaculture management, and supply chain strategy within emerging economies. The case study format offers practical insights into applying strategic planning tools in a real-world context.