Author Description

Social media books are a dime a dozen, but this book presents everything an enterprise needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your business's social media presence. Topics in this version include: The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers. A companion volume - Be a Person - Enterprise Executive Version - is designed for use by enterprise leaders who need to understand the "whys" more than the "how-to's" of social media. Written in an easy, informal, non-technical style, the book presents everything enterprises need to understand how to build a social presence online - Fast!